Earlier this month, Paolo Cantele and Cantele’s English-language blogger attended the launch of a new and truly innovative app called Sottocuoco in Lecce (Salento, Puglia).
The concept is as simple as it is brilliant: The app allows users (known as forchette or forks) to connect with professional chefs and home cooks who, for a fee, will either deliver a meal to your home or visit your home to prepare a meal in your own kitchen.
The start-up was inspired by a new trend that is spreading rapidly across Italy and Europe: Mostly through word-of-mouth, career chefs and food professionals have been making extra money by working as private chefs and caterers; and talented home cooks, who abound in Italy where creative and traditional home cooking is considered much more than just a pastime, have been following in the footsteps of their career and professional counterparts.
Not only is the concept so promising and appealing that it has attracted major investment from Italian venture capitalists, but it has also received an endorsement from one of Italy’s leading high tech pioneers, Matteo Achilli, who has been dubbed the “Italian Mark Zuckerberg” by the Italian media.
Continue reading Sottocuoco: A new app from Lecce that connects food lovers with chefs and home cooks.
