Time, place, character

Primitivo is a story that splits in two. On one side, the Adriatic expression—tighter, vibrant, surprising with an unexpected freshness. On the other, the Ionian version—more opulent, enveloping, with the warmth of a sip that holds all the intensity of the south. Two expressions of the same grape, two souls of a land suspended between two seas.

Growing it in Salento means inhabiting a border, playing with time. Here, maturation is quick, driven by the sun and the wind. The grapes concentrate, sugars rise, and aromas become dense. But the secret lies in finding balance—preserving the fruit without losing its freshness, allowing space for structure without weighing it down.

Primitivo is an identity wine, a precise portrait of the land where it’s born. It doesn’t follow trends, nor does it seek compromise. It is a pure expression of time and terroir, able to return, with every sip, the memory of a place. It is not a wine to chase, but one to listen to. Because, over time, it evolves, changing perspective—just like the best stories.