The deep soul of Salento

Negroamaro is the story of a land. Once, it was called Niuru Maru, the bitter black. A strong, generous grape, which for centuries traveled north to add structure to other wines. It was the link between two worlds, when Salento was still a borderland—little known, almost exotic. Today, it no longer needs to leave. Produced in purity, it has become a symbol, an identity.

The name itself tells its origin: Niger in Latin, Mavros in Greek. Two languages, two roots intertwining, just like the story of Puglia. Negroamaro is the deep heart of this land: intense, enveloping, with a slight bitter note that makes it unmistakable.

Its highest expression is found in the DOC Salice Salentino, a denomination that has finally given Negroamaro the recognition it deserved. Once a rustic wine for everyday consumption, today it stands as one of the most important denominations in Southern Italy, able to express elegance and authenticity without losing its connection to the land. Here, the red soil, rich in iron, and the sea winds shape its character, balancing structure with freshness.

It is not just a wine. It is the liquid memory of Salento. A tale of deep roots, transformation, and identity. Negroamaro has crossed time without losing its voice, and it is in Salice Salentino that it has found its home.